SERINA MORRIS
SERINA MORRIS
Creative Direction
Experience Design
Branding
Print (with AR)
Digital / Interactive
Experiential branding of the T-Mobile 'Pen at T-Mobile Park in Seattle which sees over 3 million fans pour through each year. Creative Direction from ideation through production, translating strategic insights into experiential manifestations of the brand.
The immersive fan experience amplifies game-day through inclusive engagement, access, and content. An authentic T-Mobile experience that hits a grand slam bringing fans together for irresistible photo ops with augmented reality fan features to tailor-made gamification like Batter's Box, Strike Zone, and Bobble Booth for out-of-seat experiences that are social, shareable, and connected.