“Thoughtful and innovative creative solutions that demonstrate her acute listening to even the tiniest of details. Serina puts her heart into everything she creates.”
Hey there, so glad you’re here!
I’m an Creative/Art Director and Designer (aka Creative Solution Finder) and I’ve designed and developed over 100 brands. My love for art, graphic design, and typography started early and developed naturally – one could say it’s in my DNA. Fact: I come from three generations of sign-painters.
Helping build and transform brands through strategic 360º creative campaigns and innovative human-centered design is my jam! Your typical right brain creative? Well, not exactly... add to the list strategic thinker, extremely curious and resourceful, adaptable, impeccably organized, and unbelievably thorough. I’m truly passionate about the creative process and love the challenge of partnering fresh ideas with engaging execution. Recent client work includes: AT&T, Google, Salesforce, T-Mobile, The Honest Company, Samsung, Hulu, Macy’s, Mary Kay, ANN INC., Hasbro, World Animal Protection, and Zumba.
It’s a privilege to build and interact with brands I love in authentic ways, each and every day. From ideas to fruition, no detail is too small, I can do it all…and have, literally…but teamwork is so much more fun!
Want to know a lil' more? Here are four fun facts about me...
