SERINA MORRIS
SERINA MORRIS
Creative Direction
360° Integrated Campaign
Broadcast
Commercial
Digital
Social Media
Storyboards
On-set Art Direction
Color Correct Packaging
Pitch win for creative direction of two national broadcast commercial, digital, and social media campaigns including on-set Art Direction, designed supers and graphics for broadcast commercial, designed micro-site and social media components. Campaign resulted in 1 million new subscribers in only 12 weeks in market.