360° Experiential Campaign
Design, development and Art Direction of brand identity and tagline for Zumba sub-brand charity initiatives: Zumba Moves, Find The Cause That
Moves You™. Concept and Art Direction of 360º experiential campaign, Zumba Moves Party in Pink™
(digital, social media, video, experiential, print, merchandise/apparel, collateral). Directed Zumba Moves Party in Pink™ video, starring Zumba creator and co-founder Beto Pérez. Campaign launched at Zumba Annual Convention to 7,000 Zumba instructors for the fastest growing fitness movement in the world.