360° Integrated Campaign
On-set Art Direction
Color Correct Packaging
Pitch win for creative direction of two national broadcast commercial, digital, and social media campaigns, including on-set Art Direction, designed supers and graphics for broadcast commercial, designed micro-site and social media components. Creative Director for “Baby Boom” commercial. Designed: pitch deck, storyboards, Director’s treatment, supers, animation and motion graphics. Art Directed edit team on supers, animation and motion graphics. Supervised and Art Directed post production including director’s cut, agency cut, client revisions, final edit and color correction through to commercial delivery. Designed and produced color correct packaging for photography.
Results: 1 million new subscribers in 3 months